YAGLA, the resident of RWM Capital Venture Investments, attracted investment from one of the largest experts in the field of contextual advertising in Russia. The second investor of the project is Alexey Dovzhikov, the founder and CEO of Elama.ru. The current valuation of the company YAGLA and the amount of the investment are not disclosed.
YAGLA is an online tool to improve the conversion rate of sites with dynamic content. It allows to change quickly the page content of the website for search phrases from contextual advertising.
"Contextual advertising becomes more and more expensive, - says Alexey Dovzhikov". - For many businesses it is generally not effective. It is very important what is going on in the website of the client in the moment of transition. This is the next stage of development. I know the market and see a great future in YAGLA. Even some of our clients are already using YAGLA in their advertising campaigns.
The project has a strong team and all the required competencies. YAGLA shows excellent traction from the beginning. I've been watching them for a year. They rose strongly in the product and customer base".
"We know Alexei as a strong expert in the field of contextual advertising, - says Alexandr Alimov, founder of YAGLA. - He was already actively helping the project that will contribute to more qualitative and rapid growth.
For us, it's Smart Money, because Alex competencies helps, gives advice, looks data that arranges the desired meeting with us and solves problems. This is an excellent and productive cooperation".
"We are proud that our venture project was able to interest investors from the number of recognized and renowned professionals, - says Nikolay Molchanov, head of RWM Capital Venture Investments. - For us this partner is a kind of recognition of our achievements. For YAGLA such investor as Alexey Dovzhikov is the best proof that their product is interesting and useful. This is not just money for the project. It is a unique opportunity to increase its intellectual component. Venture capital market was characterized by a fierce struggle for survival, and in the current situation it is especially tough. Therefore, innovation and intellectual value of the project are key success factors.
We know that Alexey Dovzhikov is already actively involved in the life of YAGLA. This interest will soon give results and enable YAGLA to enter new markets. I don't want to articulate all of the company's plans, but I can say that the attracted investments will be used as well on the promotion of the product in the U.S. market and Western Europe".
